How To Measure Sales Team Success, Test New Pricing, and Build Culture From Day 1

How To Measure Sales Team Success, Test New Pricing, and Build Culture From Day 1
How To Measure Sales Team Success, Test New Pricing, and Build Culture From Day 1
Mike Cardamone
Alexis Clarfield-Henry

I got the chance recently to speak on the renowned SaaStr podcast. Host Harry Stebbings and I addressed my biggest learnings from my time at Box and with five cohorts of SaaS startups.

On the SaaStr Podcast Harry asked a number of interesting questions, like:

  • How did Michael make his way into the world of SaaS and then start Forum Ventures in SF?
  • How can founders know when is the right time to ship product? Does Michael agree with Reid Hoffman, ‘if you are not embarrassed by your V1, it is too late’? How should startups look to establish a pricing mechanism at such an early stage?
  • What are Mike’s thoughts on freemium? Before Mike has said founders can charge more than they think. Why does he think this and how can founders know when they have reached their price ceiling?
  • Do founders need to sell their own product? How should founders approach the sales learning process? What questions should they be asking?
  • How important is it for a startup to have an ideal customer profile? Should founders be looking for influential customers early or just getting as many dollars in as possible? How impactful can big brands and companies be as customers to early stage companies?

You can listen to the podcast here
Can’t recommend Harry (and his site, The 20 Minute VC) enough! I had a fantastic time talking with him and look forward to working with SaaStr in the future.

About author

Michael Cardamone was one of the first 30 employees at Box in a BD role and then led partnerships at AcademixDirect. After 6 years in operating roles, he launched Forum Ventures. He is also an angel investor a dozen companies, including in the seed round of Flexport.

Copy link
Tweet
Share
Thought Pieces

Latest Thought Pieces

View all Thought Pieces
Time = Money: Why Building a Company with a Venture Studio is Worth It

Time = Money: Why Building a Company with a Venture Studio is Worth It

Time = Money: Why Building a Company with a Venture Studio is Worth It
Ksenia Onosov
Alexis Clarfield-Henry
Breaking Through the Red Tape: How to Innovate in a Regulated World

Breaking Through the Red Tape: How to Innovate in a Regulated World

Breaking Through the Red Tape: How to Innovate in a Regulated World
Alexis Clarfield-Henry
Alexis Clarfield-Henry
5 Things You Need To Know Before Starting an Internship at a Tech Startup

5 Things You Need To Know Before Starting an Internship at a Tech Startup

5 Things You Need To Know Before Starting an Internship at a Tech Startup
Alexis Clarfield-Henry
Alexis Clarfield-Henry
BUILD WITH US

We’re on a mission to make the B2B SaaS journey easier, more accessible and successful for early-stage founders.