How we build with SaaS founders like you
For SaaS Founders,
By SaaS Founders
Our team cut their teeth building early-stage SaaS companies of our own. We’re experts in GTM, early sales, and fundraising, passionate about helping founders build a sustainable business. 250 pre-seed & seed stage investments later, we know what it takes to build successful B2B SaaS startups.
We’ve helped 450 SaaS founders raise capital from funds like A16z, Bessemer, and Backstage Capital through hands-on, end-to-end fundraising guidance and support.
"We struggled at first to find a lead investor, and when we thought all hope was lost, Forum kept us optimistic and on track. 2 years later, we raised our Series A from Kleiner Perkins. And the first people we called to celebrate were the team at Forum."
We’ve helped hundreds of founders turn a rough idea into a winning product that their customers love via guidance on customer interviews, core feature sets, UX design, MVPs, and more.
"Forum was the fractional cofounder that helped us refine our product, and calibrate our vision to resonate with the right investors to raise a Seed. With all the ups and downs in the early days, having the Forum team in our corner helped us keep up momentum and execute to the best of our ability."
We’ve made thousands of connections between founders, mentors, investors and corporates in our community through Orbiit, Slack, curated introductions, mentor matching, and more.
"Forum believed in CoProcure from its very earliest days. During the program, I connected with and learned from a cohort of awesome founders, built relationships with Forum's mentor network, and learned how to tell our story to investors and candidates. The Forum team and broader founder community continues to be helpful to CoProcure today and is a go-to resource for me as I have questions."
Securing early customers is essential for product development and finding market fit. We’ve introduced our portfolio founders to our community of Enterprise decision makers for pilots, proof of concepts, customers and more at companies like Microsoft, LPL Financial, and State Farm, to name a few.
"Forum was a very valuable experience for us – they provided us with key customer introductions to companies in our target market that led to over $200K of revenue. Two months after demo day, we had grown revenue to $850K ARR and were able to close our seed round."
We’ve helped hundreds of founders weather the emotional storm of starting a company by being available 24/7 with open minds, creating space for founders to tell the truth, and reminding them that they’re not the first or last to face this current challenge.
"The real value comes from having Forum on your team– their perspective, energy, and support as you grow are worth the investment. Especially for first time founders who need someone to walk the journey with. I know in 4 years I can still call up Forum and they’ll talk me off the ledge, celebrate wins with me, help with a major decision, or simply jump on a sales call."
“Who we choose to wire investments to can have a measurable impact on building an equitable tech ecosystem and on the broader economy."
– Steph Jones, Head of D&I & Associate
“We have the responsibility to educate the portfolio companies that we work with day in and day out how to build and foster a diverse team and inclusive culture.”
– Jonah Midanik, Managing Director
“As venture capitalists, we have a platform to be able to create an outsized impact by reallocating capital to those that the industry has historically looked over.”
– Pranavi Cheemakurti, Associate
“We certainly don’t have all of the answers but we won’t stop learning and improving because we understand how crucial it is to make this change.”
– Rei Tran, Associate
“I truly believe that if the first 5-10 hires at a startup are from diverse backgrounds, that company will organically have a diverse workforce at scale.”
– Michael Cardamone, CEO & Managing Partner