B2B SaaS

The Exciting Future of Supply Chain: Building Next-Gen Logistics SaaS Solutions with Forum Venture Studio

Alice Krenitski
May 18, 2023
min read

As we navigate the fast-paced and ever-changing world of commerce, one industry in particular stands out as a hotbed of innovation and disruption: the supply chain sector. From logistics and transportation to inventory management and beyond, there are endless possibilities for startups to make their mark in this exciting and dynamic space.

At Forum's Venture Studio, we're always looking for new and innovative ways to leverage technology and streamline supply chain operations, and our enthusiasm for this sector is hard to contain. We firmly believe that the key to success in the supply chain industry lies in embracing change, taking calculated risks, and leveraging the power of innovation to drive growth and efficiency. By working together and exploring new ideas and approaches, we can truly revolutionize the supply chain industry and unlock its vast potential for growth and success. So why not join us on this exciting journey and see what the world of supply chain technology has to offer?

1. A Complex Industry with Immense Opportunities

The world of commerce is intricate and multifaceted, encompassing producers, retailers, logistics providers, and an ever-evolving consumer landscape. This complexity, amplified by diverse channels of fulfillment (OMNI channel, OMNI fulfillment, B2B + B2C, Returns-driven, delivery promises), resilient sourcing, sustainability practices, and the emerging circular economy, presents an extraordinary set of challenges. And with challenges come vast opportunities for disruptive solutions. This is a ripe opportunity for founders in B2B SaaS to enter the market with logistics and transportation solutions to solve key pain points of medium to enterprise companies. 

2. Digitization Meets Physicality

As we observe the intersection of technological capabilities with the physical aspects of the supply chain, including goods tracking, labor automation, and customer engagement, it becomes clear that there is immense potential for digitization in this sector. Next-generation consumer experiences will rely on dynamic pricing, data collection for process optimization, and capacity digitization. And who is leading the way in this transformative process? Founders like you, who are building innovative commerce-based SaaS applications that are poised to revolutionize the supply chain industry. By embracing the power of technology and leveraging data to drive growth and efficiency, these startups have the potential to transform the way that goods are moved, processed, and delivered, offering more personalized and streamlined solutions that benefit both consumers and businesses alike. So why not join us on this exciting journey and discover the endless possibilities that await in the world of supply chain digitization?

3. The Age of Supply Chain Innovation

The logistics industry has had to adjust to a new reality shaped by the COVID-19 pandemic, with the need to cater to evolving shopping patterns and heightened delivery demands. The market is evolving rapidly, requiring the logistics industry to keep up with the pace of growth. The expansion and transformation of e-commerce logistics are leading the way for the future of the industry. With advanced technologies emerging and disrupting traditional business functions, digital solutions can help companies increase efficiency and reduce costs.

We firmly believe that 2023 is the year where more capital will be deployed into supply chain technology. The gaps in the market are expansive, and the scope for innovation is significant. We're particularly stoked about next-gen Ecomm solutions, nimble delivery services, AI that streamlines unpredictable logistics, and trust-based delivery systems. The potential for game-changing developments in these areas is enormous.

4. Disrupting an Industry Still Running on Outdated Systems

Despite its critical role in commerce, much of the supply chain and logistics industry still operates on outdated systems – faxes, emails, spreadsheets, and custom solutions. This doesn't even include the lack of utilization of warehouse automation or digital inventory management systems. Such a reliance on legacy systems presents an opportunity for startups to disrupt the status quo. By introducing innovative, streamlined logistics management technologies, founders can transform the industry, making supply chains and delivery processes more efficient, reliable, and adaptable.

5. Catering to Consumer Preference for Delivery Promises

Today’s consumers are not just buying a product; they're buying an experience. And a crucial part of that experience is the delivery promise. Customers increasingly expect fast, reliable, and transparent delivery processes. Real-time end-to-end product visibility, efficient last-mile delivery, inventory tracking and optimization, demand & supply synchronization are now all table stakes. Consumers are demanding more transparency and accountability of their logistics solutions due to the rise of IoT capabilities.

Meeting these expectations requires reimagining and re-engineering supply chain models, including more sophisticated last-mile delivery systems. This is where innovative founders can shine. By leveraging technology to provide real-time tracking, predictive delivery times, and flexible delivery options, founders can redefine the consumer experience and set new industry standards.

6. Rise of Smaller Logistics Solutions

In an industry dominated by conglomerates like Amazon, there's a growing space for smaller, more agile logistics solutions. These nimble entities can often offer personalized, flexible delivery services that large corporations can't. Furthermore, they can adapt quickly to changing market dynamics and customer preferences. This is a thrilling time for logistics management startups in this space. By offering innovative, customer-centric logistics solutions, they can not only compete with the big players but also redefine what's possible in the supply chain industry.

At Forum Venture Studio, we're not just observers of this exciting evolution; we're active participants, working alongside founders like you to create the future of supply chain technology. We understand the complexities and challenges you face, because we've been there ourselves. We're committed to supporting, guiding, and empowering you on this journey.

In the world of supply chain innovation, the possibilities are as vast as they are exhilarating. So let's embrace the challenges, seize the opportunities, and together, let's build the next generation of supply chain solutions. 


We are seeking future Founders/CEOs to launch and run supply chain, commerce or logistics companies.  As CEO, you’ll be leading the charge with a CTO, Designer, GTM and validation experts by your side until your own team is hired. You’ll also have the support of recruitment, HR, legal, finance, and more to scale. To build with us, check out our open opportunities. 

If you have an existing SaaS solution and are looking for pre-seed or seed funding, pitch us here

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text




Join our community

Continue Reading

Forum is 10 Years Old!
Forum News

Forum is 10 Years Old!

Celebrating a decade of support for B2B SaaS Founders
Mike Cardamone
May 21, 2024
Report: The New Landscape Of Healthcare
eBooks & Education

Report: The New Landscape Of Healthcare

What Healthtech Startups Need To Know To Win - Insights from innovation and technology executives at four of the largest and most innovative health systems in the US
Mike Cardamone
Apr 23, 2024