Scaling SaaS Businesses

Playbook: Thought Leadership
ebooks

Playbook: Thought Leadership

Olivia O’Sullivan
Jan 2, 2024
Launch of Erode AI - The Future of Climate Resilience
Founder Spotlights

Launch of Erode AI - The Future of Climate Resilience

Erode AI Emerges with a Vision for Climate Resilience
Jonah Midanik
Dec 11, 2023
Unleashing the Power of Ideas: Forum's Spark Pitch ✨
Forum News

Unleashing the Power of Ideas: Forum's Spark Pitch ✨

Transform Your Vision into Reality with Forum’s Venture Studio
Alice Krenitski
Dec 11, 2023
Decoding VC Jargon: What Does “Traction” Really Mean?
Fundraising

Decoding VC Jargon: What Does “Traction” Really Mean?

All things founders need to know about gaining traction for their early-stage venture
Maggie Bolt
Sep 18, 2023
A Founder's Guide to Measuring B2B SaaS Startup Traction
GTM and Sales

A Founder's Guide to Measuring B2B SaaS Startup Traction

A go-to Guide for Measuring B2B SaaS Startup Traction
Mike Cardamone
Sep 5, 2023
Digital marketing: Best practices for early B2B business
GTM and Sales

Digital marketing: Best practices for early B2B business

Are you a new B2B business looking to boost your online presence? Discover the best digital marketing practices tailored for early-stage B2B companies in this comprehensive guide.
Maggie Bolt
Aug 30, 2023
Pathways to Funding for B2B SaaS Founders: Navigating Dilutive and Non-Dilutive Options
Fundraising

Pathways to Funding for B2B SaaS Founders: Navigating Dilutive and Non-Dilutive Options

A comprehensive overview of both dilutive and non-dilutive funding strategies for B2B SaaS companies
Nia Pryce
Aug 30, 2023
Decoding VC Jargon: What does it mean when VCs say “You’re too early?”
Fundraising

Decoding VC Jargon: What does it mean when VCs say “You’re too early?”

What does it mean when VCs say “You’re too early?”
Mike Cardamone
Aug 24, 2023
The 10 Commandments: A Guide for Early-Stage Tech Founders
B2B SaaS

The 10 Commandments: A Guide for Early-Stage Tech Founders

Starting a tech company? Follow these 10 commandments to set yourself up for success. Our guide for early-stage tech founders has everything you need!
Maggie Bolt
Jun 2, 2023
Why Forum's Venture Studio is Excited About Building B2B SaaS Solutions in Health Tech
B2B SaaS

Why Forum's Venture Studio is Excited About Building B2B SaaS Solutions in Health Tech

From improving patient outcomes to streamlining workflows, B2B SaaS solutions in health tech have the potential to revolutionize the industry. See why Forum's Venture Studio is eager to be a part of this change.
Alice Krenitski
Jun 1, 2023
The Exciting Future of Supply Chain: Building Next-Gen Logistics SaaS Solutions with Forum Venture Studio
B2B SaaS

The Exciting Future of Supply Chain: Building Next-Gen Logistics SaaS Solutions with Forum Venture Studio

Discover the exciting future of supply chain and logistics with Forum's Venture Studio. We are building next-gen commerce and logistics solutions to revolutionize the industry.
Alice Krenitski
May 18, 2023
The Future of B2B Marketing: Led by AudiencePlus
Founder Spotlights

The Future of B2B Marketing: Led by AudiencePlus

AudiencePlus embarks on a new journey with Forum Ventures as they secure their seed round, focusing on product development and community growth to revolutionize the MarTech industry.
Mike Cardamone
May 11, 2023
Why Forum's Venture Studio is Excited About Building in FinTech
B2B SaaS

Why Forum's Venture Studio is Excited About Building in FinTech

Stay ahead of the curve in FinTech with insights from Forum's Venture Studio. Discover the latest innovations in B2B SaaS and get inspired to build something great.
Maggie Bolt
May 3, 2023
Midnight Text: How Can I Get the VC I Want on my Cap Table?
Midnight Text

Midnight Text: How Can I Get the VC I Want on my Cap Table?

Answers to your vulnerable questions
Alexis Clarfield-Henry
May 2, 2023
5 Common Pitfalls of Founder-led Sales
GTM and Sales

5 Common Pitfalls of Founder-led Sales

5 Common Pitfalls of Founder-led Sales
Bocar Dia
May 1, 2023
Midnight Text: How can I get more leads?
Midnight Text

Midnight Text: How can I get more leads?

We’ve all been there – you're doing everything you think you should be doing, but leads just aren't pouring in like you'd hoped. Don't worry, you're not alone, and this isn't the end of the road. We're here to help you navigate this bumpy sales stretch and explore some fresh ideas together.
Alexis Clarfield-Henry
Apr 25, 2023
Midnight Text: How do I Decide if I Should Fire an Early Employee?
Midnight Text

Midnight Text: How do I Decide if I Should Fire an Early Employee?

Answering your vulnerable founder questions including: How to Decide to Fire an Early Employee
Alexis Clarfield-Henry
Apr 18, 2023
What Startup Investors Look For In First-time Founders and The Red Flags They Avoid
Fundraising

What Startup Investors Look For In First-time Founders and The Red Flags They Avoid

If you're a first-time founder looking for investment, understanding what investors are looking for is crucial. Discover the key factors and red flags here.
Jonah Midanik
Apr 6, 2023
FAQ: Creating a successful Investor Pre-seed Pitch Deck that gets you funded
Fundraising

FAQ: Creating a successful Investor Pre-seed Pitch Deck that gets you funded

Wondering how to create a successful investor pre-seed pitch deck that gets you funded? Look no further than this FAQ guide, filled with expert tips and advice.
Jonah Midanik
Mar 27, 2023
10 Tips for Success for B2B Saas Pre-seed and Seed Founders 
Advice from Founders

10 Tips for Success for B2B Saas Pre-seed and Seed Founders 

Starting a B2B SaaS company is tough, but with these 10 tips, pre-seed and seed founders can set themselves up for success.
Maggie Bolt
Mar 16, 2023
Build the Next B2B SaaS Solution with Forum’s Venture Studio
Forum News

Build the Next B2B SaaS Solution with Forum’s Venture Studio

The venture studio model has become increasingly popular among aspiring founders. They can provide a more holistic approach to helping entrepreneurs build and launch their businesses by providing entrepreneurs with a range of services, from idea validation to product design and development.
Maggie Bolt
Mar 1, 2023
Falling in love with a vision of how you want the world to be: From day 1 to Series A | Mariel Reed, CEO of Pavilion
Advice from Founders

Falling in love with a vision of how you want the world to be: From day 1 to Series A | Mariel Reed, CEO of Pavilion

Founder of Pavilion (fka CoProcure) describes her founder experience from launching a digital procurement during COVID to raising Series A
Maggie Bolt
Mar 1, 2023
Product WOW Moments
ebooks

Product WOW Moments

Turn Prospects Into Paying Customers
Jonah Midanik
Dec 1, 2022
Pitch Decks that Raise
ebooks

Pitch Decks that Raise

Put your best foot forward in front of Investors
Jonah Midanik
Nov 1, 2022
Supporting companies with GTM in the most formative stages
GTM and Sales

Supporting companies with GTM in the most formative stages

Welcome Bocar Dia, Forum’s Newest Managing Director
Alexis Clarfield-Henry
Jun 9, 2022
Founders: Use This Framework When Talking to Investors
Fundraising

Founders: Use This Framework When Talking to Investors

What makes a fundraising presentation successful? Use this framework to successfully answer investor questions and communicate your startup value.
Jonah Midanik
Jun 16, 2021
From Solving A Personal Problem to Raising $13M from Andreessen Horowitz: The Journey of Firstbase
Founder Spotlights

From Solving A Personal Problem to Raising $13M from Andreessen Horowitz: The Journey of Firstbase

Forum alum Chris Herd shares his journey from solving a personal pain point to raising a round led by Silicon Valley’s biggest venture fund.
Alexis Clarfield-Henry
Apr 30, 2021
Your First SaaS SDR Hire
GTM and Sales

Your First SaaS SDR Hire

Startup sales is really different from corporate sales. Here are tips and learnings from sales experts on how to hire a great first SDR.
Whitney Sales
Mar 1, 2021
Your First SaaS Marketing Hire
GTM and Sales

Your First SaaS Marketing Hire

Your first marketer has the power to set your company up for success. But what type of marketer should you hire, and when? See tips from our Marketing Lead, Alexis.
Alexis Clarfield-Henry
Mar 1, 2021
Your First SaaS Customer Success Hire
GTM and Sales

Your First SaaS Customer Success Hire

Your first Customer Success hire will work with your customers when feedback is the most crucial. Here's a framework to help you hire the right candidate.
Olivia O’Sullivan
Mar 1, 2021
26 Questions To Ask Before Joining A Startup Accelerator
B2B SaaS

26 Questions To Ask Before Joining A Startup Accelerator

Choosing an accelerator program is a huge decision. To help you choose one that’s best for your startup, here are 26 questions to ask before accepting an offer.
Jan 12, 2021
Direct Sales 101 for Early Stage B2B SaaS Founders
GTM and Sales

Direct Sales 101 for Early Stage B2B SaaS Founders

Direct sales helps you build trust with prospects and learn more about their needs. Here's how to develop a successful sales strategy for your startup.
Nov 18, 2020
When CIOs Should Stop Planning and Start Innovating
Corporate Innovation

When CIOs Should Stop Planning and Start Innovating

The line between planning and implementing is critical. According to top CIOs, these 3 questions are key to timing corporate innovation projects just right.
Nov 6, 2020
How SaaS Founders Can Get More Responses to Cold Emails
GTM and Sales

How SaaS Founders Can Get More Responses to Cold Emails

Enterprise companies get flooded with cold outreach. Here's a guide for startups on how to write cold emails that get responses, meetings, and deals.
Jonah Midanik
Nov 3, 2020
Why Founders Shouldn’t Fundraise From VCs in Canada Without Traction
Fundraising

Why Founders Shouldn’t Fundraise From VCs in Canada Without Traction

In Canada, check sizes are smaller, angels are more risk averse, and deal processes often have stricker tems. Here's how to successfully fundraise in the Canadian market:
Jonah Midanik
Oct 27, 2020
The Secret to Getting the C-Suite On Board with an Innovation Strategy
Corporate Innovation

The Secret to Getting the C-Suite On Board with an Innovation Strategy

Corporate innovation is a relatively uncharted field. Checkout these tips on how to get executive buy-in and budget behind your innovation initiatives.
Oct 19, 2020
How to Nail Your Seed Round Investor Meetings
Fundraising

How to Nail Your Seed Round Investor Meetings

Seed round meetings really impact your startup’s long-term success. Here’s what to prepare beforehand, how to approach each meeting, and tips on landing investments.
Jonah Midanik
Sep 16, 2020
How Nestle Found Millions in Savings Right Under Their Noses
Corporate Innovation

How Nestle Found Millions in Savings Right Under Their Noses

Internal innovation offers unique channels for enterprise growth. Here’s how Nestle saved millions by discovering opportunities within its own doors.
Olivia O’Sullivan
Sep 14, 2020
Understanding the SaaS fundraising strategy that’s right for you
Fundraising

Understanding the SaaS fundraising strategy that’s right for you

Once you’ve prepped an investor list, it’s time to start fundraising. Here are 2 effective strategies we've found work and how to choose the right one for you.
Jonah Midanik
Sep 9, 2020
The Innovator Series: Future of Work | Panel Discussion

The Innovator Series: Future of Work | Panel Discussion

A thought-provoking conversation with today’s leaders exploring what work will look like tomorrow.
Olivia O’Sullivan
Jun 30, 2020
Innovator Series: Top 5 Insights from Eric Yuan, CEO of Zoom
Corporate Innovation

Innovator Series: Top 5 Insights from Eric Yuan, CEO of Zoom

The top 5 remote work takeaways from the leaders building that future: Eric Yuan, CEO of Zoom and Rowan Trollope, CEO of Five9.
Alexis Clarfield-Henry
Jun 30, 2020
The Innovator Series: Future of Work with Eric Yuan, CEO of Zoom | Transcript
Founder Spotlights

The Innovator Series: Future of Work with Eric Yuan, CEO of Zoom | Transcript

The future of work has accelerated by decades. Eric Yuan, CEO of Zoom and Rowan Trollope, CEO of Five9 share their perspectives on what this future holds.
Jun 30, 2020
How to Nail Your First Meeting With a Potential Investor
B2B SaaS

How to Nail Your First Meeting With a Potential Investor

The first investor meeting is really nerve-racking. Here’s what to prepare beforehand, how to give a great first impression, and tips on retaining their interest.
Mar 3, 2020
Winning the VC Fundraising Game
Fundraising

Winning the VC Fundraising Game

Alexis Clarfield-Henry
May 17, 2018